The possibility to broadcast a message to the entire world in the wink of an eye is indeed powerful. This is what Social Media does and thus, it has turned out to be one of the major factors that decide the rise and fall of businesses across the globe. There is a dire need for today’s organizations to have corporate communications experts in place to help address social media related issues that are likely to negatively affect the company’s reputation.

Gone are the days when companies issued top-down print publications to let employees and the outside world know what is going on within the organization. In today’s corporate world, town-hall meetings and corporate podcasts are also becoming obsolete. Companies have started rolling out social media strategies, as part of their internal and external communications. Renowned organizations like SAS, Nokia, Philips, and IBM have been doing it for a while now.

Social Media Strategy within Organizations

Kelly Kass, Editor, simply-communicate.com published a series of posts that elaborates on top companies’ internal communication strategies, based on her interviews with the respective corporate communication managers.

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