Most traditional marketing messages stink like rotten fish. A customer can smell them coming from a mile away. Just like rotten fish, most people want to avoid them. In a world saturated with advertisements, customers have become marketing savvy. They understand the tactics and techniques that marketers use because they've seen so much of it. And they're not buying it.

It's time to rethink traditional marketing strategies. Quit talking at prospective customers and start talking with them. Internet businesses need to engage their customers through social media outlets, like Facebook, Twitter, and online forums. To start a proper conversation with them, take just three steps:

Step 1: Chart the Market

Before engaging a prospective customer, study the industry. Who are the most influential people in the market? Who do customers talk about, most? What companies are respected? Who's opinions count? Who do customers like, not just talk about? There's a difference between fame, and infamy, in social networking.

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