Anyone that has grown up in a small town knows about networking. They know that everything they do is viewed and discussed by a noticeable portion of the population. In a small town, if a child wrecked her bike on the way home from school, her parents knew about it before they got home from work. Whether this is called a gossip chain, or community parenting, it doesn’t stop working when they grow up and head off to college. Nor is anyone exempt from this highly developed communications chain if they move into the area as an adult.

There are hundreds of articles online about how to network. They discuss how individuals should dress, eye contact, working a room and the short amount of time someone has to make a great first impression. But what none of these articles looks at are the specific trials associated with networking in a small town. Some people may think this situation is much easier than networking in a large city or at a conference, but what they don’t take into account is that small towns are deeply interconnected ecosystems that start learning about a person from the moment they drive into town.

Rethinking First Impressions

So what is a person to do when they walk into a local meeting of business professionals that knew them as a kid with scraped up knees, or heard about the fire department being called in when their summer bonfire got a bit out of control?

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