A search engine that specializes in blogs and other media, Technorati is a mammoth directory of posts and other fresh content. The site measures blogs with its Technorati Authority ranking system, which simply counts the number of individual blogs that have linked to a site in the past six months. Links from claimed blogs are weighted by their own Technorati Authority number, which means that links from the most popular blogs will have the greatest impact on the measurement.
Strategies for Building Technorati Authority
Like other search engine rankings like PageRank, Technorati Authority evaluates inbound links. Specializing in blogs as it does, Technorati.com focuses on the number of linking sites, rather than the number of links. This counteracts the possibility of gaming the system by creating a massive number of blog posts that link to a site in order to increase its Technorati Authority. A blog can only increase its Authority by increasing the number of other blogs that link to it.
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